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At the beginning of 1990 CULTI Milano, founded by Alessandro Agrati, introduced for the first time ever the Reed Stick Home Fragrance Diffuser, inspired by the technique of hand-wearing wicker baskets.

CULTI Milano discovered, in fact, that when a bunch of rattan sticks are soaked in the perfume the full intensity of the fragrance is gradually released into the air, steadily and constantly.

Through this technique of evenly and delicately diffusing the fragrance into the room, CULTI Milano has succeeded in transforming a simple gesture into a multi-sensory experience. CULTI perfumery products are characterised by a unique style that focuses on quality, a careful selection of both ingredients and materials and the greatest attention to detail, making it possible to personalise both homes and working environments in a refined and sober style.

CULTI Milano is exclusively distributed by Innova Distribution Pte Ltd.